In June 2009, Lyra analysts conducted a survey of 1,280 businesses in China from six different industries, including manufacturing, government, services, education, transportation/distribution, and banks/insurance/securities. The findings were described in Lyra’s 2009 China Business Market Demand Study, and this article provides some of the study’s data points.
Printer brand preference
HP is the most popular printer brand in China. More than one-half of companies in all six industry categories reported that they own HP printers. Canon and Epson are the second- and third-most popular printer brands, with close to one-half of the companies surveyed claiming to own those brands. Lenovo, Samsung, and Sharp form the second tier of popular brands. More than 20 percent of respondents reported owning these three brands. Other brands that were selected by more than 10 percent of the companies surveyed include Dell 17%, Panasonic 17% Toshiba 13% Brother 11% Ricoh 11% and Xerox/Fuji Xerox 11%.
The government sector appears to have the strongest preference for the HP brand. Fuji Xerox is among the top six brands in the transportation industry and the top seven brands in the banking and government sectors, though it has a lower standing in other industries and in the total sample. In general, however, brand popularity within each industry follows the same order found in the entire sample.
Via: rechargermag.com